Josh Rifkin & Elevated Digital Strategies.

Service-Based Business Content Transformation

How we helped a business generate 322K views and 56 qualified leads in 3 months.

About the Business

The business featured in this case study is a construction company that specializes in home development. Founded in 2001, this is a family-run business built on speed, adaptability, and quality craftsmanship. They’ve grown a large, skilled team that knows how to move quickly without cutting corners.

Where They Were Before

Before working with us, most of their business came from word of mouth.Their social media presence existed, but it was random and inconsistent.They weren’t spending much time on marketing, and their content didn’t reflect how strong their operations really were.

Why They Knew Something Had to Change

This company has a team that’s always pushing to be better. They knew they were doing great work in the real world, but their online presence didn’t reflect that. It felt like the right time to revamp their marketing and show people how they actually operate.

What They Wanted Their Content to Do

They wanted content that:

Sells, without feeling salesy

Adds value, so homeowners understand the process

Shows how they move fast and get projects done right

Strategy & Approach

How We Approached the Strategy

We don't believe in cookie-cutter marketing. Every strategy we build starts with understanding the unique dynamics of your business—your goals, your team, and your customers.

For this client, we crafted a comprehensive approach that turned their social presence into a lead-generating machine, all while staying authentic to their brand voice.

"The key to sustainable growth isn't just more content—it's the right content, delivered consistently, with continuous optimization."

Understanding Business Goals

Deep-dive into revenue priorities, seasonality patterns, and growth targets to align marketing with real business outcomes.

Building a Content Plan

Designing a content strategy that works with how your team actually operates—not against it.

Authentic UGC Creation

Partnering with a UGC creator instead of the owner to keep content fresh, authentic, and endlessly scalable.

End-to-End Execution

Handling everything—posting 3x per week, continuous ad testing, and real-time optimization.

Results Delivered

Real numbers. Real growth. From the first month to compounding success.

First 30 Days

188%

Increase in Views

274%

Increase in Reach

92%

Increase in Interactions

156%

Increase in Followers

12+

Qualified Leads Generated

Compounding Results Over 4 Months

Qualified Leads Generated

322K

Total Views

750

Website Visits from Posting

200+

New Followers

What sets Elevated Digital Strategies apart is that they genuinely care about our business. They are the first marketing company we’ve worked with that fully understood our ideas and brought them to life. They took the time to understand our business, our values, and the type of clients we want to reach. The content they create reflects the quality and professionalism of our work, and the results have followed. If you’re a business looking for a marketing partner you can trust, this is the team.