Josh Rifkin & Elevated Digital Strategies.

Sole Proprietor Content Transformation

How we helped a real estate agent generate 71.5K views and 57 qualified leads in 3 months.

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About the Business

The individual featured in this case study is a real estate agent with over 6 years of experience helping homeowners successfully upsize into the right next home. He’s built his business on trust, strong relationships, and a deep understanding of how to guide buyers and sellers through big life transitions.

Where They Were Before

Before working with us, most of his business came directly from his personal network. Referrals and word of mouth were his main drivers, simply because he knew a lot of people and stayed active in conversations.

His social media presence existed, but it was inconsistent. He would occasionally post a “just sold” photo, but there was no clear strategy, messaging, or rhythm behind it. Because of this, staying top of mind meant constantly being on the phone, checking in, and manually reminding people what he did.

Why They Knew Something Had to Change

He knew he was good at his job, but his online presence didn’t reflect that.There were more effective ways to reach people than endless calls and check-ins, and he knew his expertise deserved a stronger platform. He wanted to show up consistently in front of his network, and new people, without having to always be the one initiating the conversation.

What They Wanted Their Content to Do

They wanted content that:

Educates buyers and sellers so they feel confident in the process
Shows his personality, not just his sales
Builds trust before the first conversation even happens

Strategy & Approach

How We Approached the Strategy

We built a content plan around how he already works, respecting his limited time and real estate schedule instead of turning him into a full-time creator. To remove friction, we provided clear talking points and scripts that matched how he naturally explains things to buyers and sellers, then captured multiple videos in efficient, flexible filming sessions.

"We handled everything end-to-end, from editing in proven real estate styles to consistent done-for-you posting, keeping him visible without adding to his workload."

Understanding Business Goals

Reviewing deal sources, personal branding, and growth priorities.

Building a Content Plan

Filming efficiently without disrupting real estate workflows.

Authentic UGC Creation

Providing clear scripts and talking points that sound natural.

End-to-End Execution

Editing, posting, and managing content consistently.

Results Delivered

Real numbers. Real growth. From the first month to compounding success.

First 30 Days

21.7K
Increase in Views
6.5K
Increase in Reach
926
Increase in Interactions
64
Increase in Followers
6+
Qualified Leads Generated

Compounding Results Over 4 Months

57
Qualified Leads Generated
71.5K
Total Views
568
Website Visits from Posting
300+
New Followers
Working with EDS has been nothing short of amazing. When we film, they have the scripts, lines and ideas all ready for me, so the only thing I have to come with are myself and a few different outfits.

The massive increase in social media views and interaction since I started with EDS has been beyond what I could have imagined. Every time I talk with anyone, they always bring up how amazing my videos are! I’ve already added 3 new clients because of the consistency and quality of my social media videos with EDS.

I highly recommend EDS and everything they provide if you want to take your business to the next level!